Marketing – AJ Mullican, Author

As the sun rises on 2020, it’s time to set goals

#bipolar, #books, #design, #dreams, #dystopian, #nerd, #publishing, Abnormal, anxiety, Art, Celebrity, Convention, costuming, cover art, Crafting, Critique, Depression, Education, embroidery, escape the light, Exercise, Fandom, fencing, Fitness, Food, Geek, Health, Holiday, Keto, Learning, Marketing, Mental Health, Musings, New Year, Novel, novella, Promotion, Reading, Romance, SCA, Sci-fi, Sewing, Short story, Short Story, Social Media, swordfighting, Thoughts, Time, Weight loss, WIP, Work, Writing

A new year approaches: 2020, the year of the double crit, and it’s time to set some goals and make some plans. 🙂

My primary, short-term goals are more of a “to-do” list than actual goals. I have things piled up from this year that will need to be taken care of before I can take on new things. Here’s my list of “things that are left over from 2019 that I have to finish before the end of February 2020“:

-Write, edit, polish, submit short story to the anthology I’ve joined

-Complete the two Kingdom scrolls I’ve been assigned to do (SCA project)

-Finish my Valkyrie hood so I can fight in it at Estrella (SCA project)

-Full construction and embroidery on a commissioned Viking hood, hopefully before Estrella (SCA project)

-Full construction and embroidery on a Hedeby bag for my husband (SCA project)

-Embroidery commission for some friends (SCA project)

^^ These are things that have to be done. I have set a firm deadline for them, so I’ve gotta follow through.

Then there are some less-deadliney things. These are more the goals/plans that I’m making for the upcoming year:

-FINISH FIRST DRAFT ON BOOK 3

-Book 2 revisions/marketing/promotion (after back from beta readers–this will have a deadline because, well, publishing lol)

-Two current novellas-in-progress

-Potentially three more novellas (a trilogy)

-Teach more SCA arts classes

-Learn more SCA/medieval arts

-Get back into rapier fighting (now that I’ve lost enough weight that I feel comfortable fighting again–when I’m off restrictions, that is)

-Recertification for work

-Take better care of my mental health (and start asserting myself in those times where I normally back down and give in)

-Read more books

-Continue to build my social media presence as an author and build my brand

-Do more SCA (and mundane) sewing/embroidery/arts for myself and my husband

-Continue with my keto diet and weight loss, adding exercise as tolerated (once I’m off restrictions from my podiatrist)

-Work more with my co-author on our horror novel to get the first draft of that finished and in the editing process

This is by no means a comprehensive list, because, frankly, I haven’t thought about it that much yet. I’ve got so many things in the first list to get finished that I haven’t activated my “2020 vision.” Lol

But wait! 2020 isn’t just the start of a new year–it’s the start of a new decade. So, then, I’ve got 10 years’ worth of goals to devise. Let’s see what I can come up with here:

-Complete the 5-book ABNORMAL series and start on the ABNORMAL LINEAGE spin-off series

-Continue to take advantage of writing opportunities to participate in box sets/anthologies and grow as an author

-Expand body of written works to include more genres/standalones/etc

-Find an effective way to save money for attending conventions/book signings as an author–and then attend more signings and conventions 😉

-Strive to achieve Laurelhood before 2030 (which is, oddly enough, both within my ability to achieve and totally beyond my control haha)

-Work on overcoming (or at least adapting to) my social anxiety to where I can function better at social events, like conventions or SCA events

-Continue building an author network

-Learn more about generating graphics for book covers, book marketing, and other things

-Maintain the weight I’ve lost, get to a healthy weight, and try to find an exercise plan that works for my lifestyle

-Learn how to pattern more complex clothing (Viking I can do, but that’s too easy–I want to learn the concepts behind patterning that get me from measurements to finished garment without necessarily needing a manufactured pattern)

-Accept my grey hairs wholeheartedly

-Find a better balance between work/home/SCA/writing that encompasses all the things I need to do as well as all the things I want to do as well as omitting the things I don’t want to do lol

-Take more vacations

-Make my health a higher priority, in as much as it comes to calling out when I’m sick and not trying to “soldier on,” taking time off when it’s physically or mentally needed, and recognizing when I’m taking on too many projects for my mind and body to handle

It’s a tall order, but these are my goals for the next two months, the next year, and the next ten years. Note that I’m calling them “goals” instead of “resolutions.” I make the distinction because I’m not “resolving” to change things, but rather setting what I hope are realistic goals that will improve my writing career, further my SCA learning/experience, and keep me mentally sound through it all.

2020 is just another year, but at the same time it’s not. As long as I make an effort to do the things I want to do in the coming year/decade, 2020 is whatever I make of it. 🙂

2020 Vision

#books, #design, #dreams, #dystopian, #publishing, Abnormal, Celebrity, costuming, Crafting, Critique, Education, embroidery, escape the light, Exercise, Fandom, fencing, Geek, Learning, Marketing, Musings, New Year, Novel, novella, Promotion, Romance, SCA, Sci-fi, Self Publishing, Sewing, Short story, Short Story, Stress, Thoughts, Time, WIP, Work, Writing

It’s going to be a year of puns and bad dad jokes. You might ask why…Well, I happen to be lucky enough to have a day job at an eye clinic–and it’s fixing to be 2020 all year long.

What’s in store for me for 2020? Let’s see…. Fingers crossed that Book 3 finally starts to behave and I can get it finished. Re-release of WHISPERS OF DEATH, complete with new cover design and revision of the inside text. *Hopefully* completion and release of ESCAPE THE LIGHT (ABNORMAL Book 2). Release of the WICKED SOULS box set in September. Two more box sets. Wait…three. Three more. Which means three more stories to write/edit/etc. And one of those stories may or may not lead in to a novella trilogy. So there’s that on the writing front.

Then, in SCA news, there’s Twelfth Night, which my husband is autocratting and which I have to make 2 undergarments and eleventy thousand buttons for. There will be Estrella War, which I hope to have at least one more outfit made for (and which I’ll finally be able to fight again for!). There are still commissions from 2019 begging to be completed…and who knows what new commissions will come in?

Work-wise (speaking of that eye clinic day job)….that remains to be seen. (Ha-ha) It’s not bad-bad, but it’s becoming…stagnant. That’s a good word for it, I guess. There’s no growth and no hope for improvement, from where I stand, but there’s also no way out, so I guess I’ll be there for the foreseeable future.

I’ve started making lists to keep track of what I need to do for writing and SCA. I’m starting to get helium hand when it comes to agreeing to do shit, and it’s making it hard to get the shit I already have to do done. Let’s hope that 2020 brings better time management, along with the ability to realize that I need to make time for both writing and SCA and that I need to take each into consideration when making agreements for the other. Just because I tend to compartmentalize does not mean my time will compartmentalize itself accordingly and give me the sections of time I need to do all the things.

My goals for 2020? I guess I can lay those out in a neat little list here. Give myself something to look back on and remind myself of:

-Finish Book 3's draft!!!
-Finish edits/revisions on ESCAPE THE LIGHT and WITCHING HOUR: THE STROKE OF THREE
-Draft/edit/revise CONJURING ASYLUM before the Feb 1 deadline
-Finish cotehardie buttons and undergarments (in progress)
-Finish revising WHISPERS OF DEATH and rerelease
-Edit/revise SKIN DEEP
-Draft/edit/revise TO MELT A FROZEN HEART
-Make another apron dress and underdress
-Pare down commission list and complete current commissions before Estrella War, then start getting smart about taking on more
-Teach a couple of classes (in the SCA--not in writing lol)
-INSERT OTHER GOALS AS THEY PRESENT THEMSELVES

It’s a deceptively accomplishable list. I say deceptively because there will inevitably be new opportunities and new commissions to take on. Estrella is only in February, and new writing opportunities are popping up left and right lately. That last goal, the one bold printed in all caps, is the kicker. I don’t yet know what new goals/deadlines will present themselves.

After all, I don’t exactly have 2020 vision.

Branching out

#books, #design, #dystopian, #publishing, Abnormal, Fandom, Flash Fiction, Learning, Marketing, Musings, Novel, novella, Romance, Sci-fi, Short story, Short Story, Thoughts, WIP, Writing

Okay, so I’ve done poetry, flash fiction, short stories, novels, and now novellas–so now what?

Well, I guess I’ll work on photo edits and graphics. Oh, and marketing (still), and content generation, and and and…

There’s a lot more to being a writer than just writing the things. I have to know what to do with the things once I’ve written them, and I guess know how to make the things pretty, and who to show the things to, and so forth and so on.

I am by no means a master. Mistress. Whatever. Point being, I still have a lot to learn, but I am willing to learn and grow and expand my wheelhouse.

Despite my growing repertoire, I’m still–now and forever, it seems–stuck on Book 3. I had been hoping that diverting myself to the two novellas would give my old noggin a rest and let me regroup, but sadly that’s not much the case. I still get stuck, and I still don’t quite know where I’m going with this any more than I did when I set it aside.

There’s some good news to it, though; I have a mockup of a cover design for one of the novellas. Observe what some stock photos and photo editing apps can do:

Will that be the final design? I don’t know, but I like what I have so far, and I’m kind of proud of getting there on my own.

I guess I’ve procrastinated enough, though. Book 3 is still waiting for me to add some words and get the story moving. Onward and upward–in word count, that is.

The Long and Short of It

#books, #dystopian, #publishing, Abnormal, Celebrity, Fandom, Marketing, Musings, Novel, novella, Promotion, Romance, SCA, Sci-fi, Short story, Thoughts, WIP, Writing

Now that I’ve got more publications pending than I know what to do with, I need to evaluate my writing style and see how to proceed with future works-in-progress.

I still love writing novels; I love every bit of it, even the bits I hate. Lol I mean, it’s hard, and it’s tiring, and the process is long and arduous, but the end result is amazing. With the ABNORMAL series especially, I get to create a whole new world for people to experience. However….

….Several of my new projects are short stories or novellas. Much shorter works, but still effective. I can even continue or expand the Abnormalverse within these short stories and novellas. And yeah, the process for these is quicker, and I can knock ’em out faster. But is that what I want to focus on?

At this point, I think it’s a wait-and-see type of situation. The main ABNORMAL story needs to take place in novels; it’s too vast, too broad for me to switch to novellas to tell it. But to be honest? I like writing novellas, too. I get to tell a concise, comprehensive story yet still reach a wider base. The problem is, I also get distracted. I mean, Book 3 is still chugging along, but I probably could have gotten a lot more done if I’d kept at it instead of sidetracking myself.

Do I regret the sidetracks? No. They’re all going to further my writing career, short though they may be. I mean, I’ve even reached international bestseller status in a matter of weeks just by participating in a novella box set (with another Abnormalverse story, I might add). I just need to find a good balance between work, SCA life, novel writing, and short story/novella writing. And the marketing for all the writing.

It’s still doable, right? I mean, I’m sure there are plenty of authors in the SCA. And, seeing as how authorship does not often equate to extravagant wealth, I’m sure they have day jobs to tend to as well. So there’s theoretically precedent for this being done.

Yeah. I can do this. Long or short, I can keep writing until I have no stories left in me.

I have made one big decision for the Abnormalverse, though: I’ve decided not to make the spin-off series to the original ABNORMAL series a YA series. I just can’t produce good YA material. Every time I try to get started with outlining and mind mapping the series, I get siderailed by things like….what the hell do teenagers do with their lives??? I’ve blacked out most of my teenage years out of self-preservation. I hated being a “young adult.” I like adulthood, where the filters are off and the censorship is minimal. So yeah, the Abnormal Lineage series will be, like ABNORMAL, a NA/A series. Let’s keep the sexyfuntimes while still having a good, solid story. 😉

Of course, I have to finish writing the primary ABNORMAL series first….

…Back to the writing board!

Something Wicked Is Here (kinda)

#books, #dystopian, #publishing, Abnormal, Celebrity, Fandom, fantasy, Halloween, Marketing, novella, Promotion, Reading, Romance, Sci-fi, Social Media, Writing

The preorder link for Wicked Souls: A Reverse Harem Romance Collection is LIVE!

What does that mean for you? It means you can reserve your box set for only $0.99 on Kindle NOW. This box set has some big names as well as some up-and-comers–like yours truly!

Why am I so excited for this box set? Well, it’s got a great story from the Abnormalverse in it, for one. For another, it’s a great opportunity to spread the Abnormalverse to other realms. Plus, as a bonus, it’s got tons of heat in the form of spicy reverse harem romances!

What is “reverse harem romance,” you may ask. It’s simple: a harem is a man with a group of women, right? Revere harems turn the tide and have the woman in charge of a sexy menagerie of hot men, ready and willing to please.

Reverse harem romance fits with the Abnormalverse because, as anyone who’s read Abnormal can tell you, polyamory is alive and well in the future where Abnormal takes place. This box set was practically begging for an Abnormalverse story, and I was glad to oblige. Wicked Souls is a new home for some familiar Abnormal characters, as well as some new faces.

Pre-order your copy of Wicked Souls today!

Something Wicked This Way Comes

#books, #publishing, Celebrity, Marketing, novella, Promotion, Romance, Sci-fi, Social Media, Writing

I can’t give up all the juicy details yet, but starting tomorrow, Monday, Dec 2, 2019, I can finally share the project that I’ve been working with my Editor-in-Chief on! As you can see from the graphic, it’s a reverse harem box set, which means there’s going to be all kinds of wicked heat up in here!

I’ll add more tomorrow, once I’m able to share, and you can bet I’ll be ordering for myself!

Keep your eyes peeled both here and in my newsletter to get all the updates. I’ll also be posting on Twitter, Facebook, Instagram–everywhere I can!

I’m super excited about this project, and I’m sure you’ll be super excited once you see what’s in store.

When the sun sets, a new dawn beckons

#books, #dystopian, #nerd, #publishing, Abnormal, escape the light, Fandom, Geek, LGBTQ, Marketing, Musings, Novel, novella, Promotion, Romance, Sci-fi, Short story, Social Media, Writing

Isn’t sunset beautiful in Arizona? All the pinks and purples and blues…sometimes brilliant oranges or vibrant reds. They’re different from any sunsets I ever saw in Alabama or Ohio.

It makes me think about the future–about what a sunset might look like in the world of Abnormal.

Abnormal’s skies aren’t pretty. They’re dingy and grey and polluted. But what would that do to their sunsets?

I imagine skies afire. I imagine flamelike skylines as the departing sun lights up the atmosphere. I imagine a strange beauty borne of death and destruction.

These are just some of the things I think about when I’m creating the world of Abnormal. What’s the weather like? The atmosphere? What’s the temperature on a sunny summer day? What about winter?

Yeah, the world of Abnormal is bleak and dying. But is it irreparable? That remains to be seen.

World building is not the easiest of things to accomplish. How does one make a world that is believable and familiar, yet far-off and alien?

I’m not gonna lie; it’s hard.

Sometimes I have to go back and reread my work to see if I’m missing anything, some small detail that will have the die-hard readers grumbling. If you haven’t pissed off a fan, have you really written anything?

I’m rambling, I know. I’ve had a bit to drink tonight (the first of four total Thanksgiving celebrations), and I’m tired and still a bit hungry–seeing as how, with my keto diet, I couldn’t eat my usual Thanksgiving fare.

I’ve got more to write on another Abnormalverse story this weekend. I’m about 1/3 of the way through, but I hope I can finish the draft and get it to my co-author to edit by the time the weekend’s done.

Then, hopefully, it’s back to Book 3 for more progress. Hopefully.

Speaking of the Abnormalverse, I’ve created a Facebook group for fans of the series and its offshoots. If you’re interested, or if you’re just a fan of sci-fi and dystopian fiction in general, click here to join the Abnormal Railroad. I’ll be posting memes, sharing articles, and providing updates on any goings-on in sci-fi/dystopia or the Abnormalverse.

It’s just another place for the Abnormalverse to grow and expand. If you’ve read ABNORMAL and enjoyed the story and the characters, join the Abnormal Railroad and see what’s up!

Another goal hit in my keto life journey! I’m proud to say that I’m under 250 lbs now, which is something I feared I’d never reach again.

I’m far from “done” with the keto lifestyle. On the contrary, I feel so good about the weight that I’ve already lost that I’m planning on continuing indefinitely–not only for fear of backsliding, but also because I actually don’t mind the low-carb life. Can’t eat any of the snacks in the break room? Okay. I’ll bring my own snacks. Not much on the menu at a fast food joint or restaurant? Fine. I’ll pick what I can eat and just not eat the carb-y stuff.

For the official count, here’s my weight loss numbers for the last 30 days, 60 days, and overall since I started:

I’ve been doing a keto diet for about 2 1/2 months now. Almost 40 lbs in 2 1/2 months! I’m so happy.

I’ll plateau eventually. Probably a few times. But for now, I’m enjoying the steady decline in weight. My clothes fit better–sometimes too big now–and I feel better overall.

Speaking of feeling better, today I see my podiatrist to see if my foot has finally healed enough to get this stupid boot off. It’s been 8 weeks today, and I’m 1000% done with the boot. It’s heavy, it’s awkward, it makes my gait weird, and my other foot is getting painful from my favoring the foot with the boot. All that, plus I can’t drive. I miss running errands on lunch or being able to take myself to work. It’s the little things in life, man.

I haven’t had the boot off for much of anything besides showering and changing clothes. Because I wake up earlier than my husband and the boot has a ton of Velcro on it, I just sleep with it on to keep from waking him every time I get up in the night. Since this is a re-break of a bone that tends to re-break once initially broken, I’m trying to be a good patient and stick to my restrictions.

If all looks good on the x-ray this afternoon, I might be able to ditch the boot and just “take it easy” for however long the doctor determines I need to do so. I have a sinking feeling that he’s going to tell me “no sword fighting,” which will be a disappointment for sure. I’m eager to get back to rapier practice and relearn all that I’ve forgotten and recondition myself to holding the sword for long periods of time and sparring with friends, but all that might have to wait if the doctor says it might jeopardize my foot.

I really don’t want another 8 weeks of boot life.

Maybe later today I’ll call and schedule the DEXA scan I was supposed to get months ago. Hard to figure out a time to do it when I can’t drive myself to it! This needing a ride everywhere stinks.

Other news in the health front: I accidentally skipped a month of my biologic injection, but I got it yesterday so that’s on board. Hopefully my doc isn’t too mad at my slipup when I see her in a couple of weeks. (And hopefully I can drive myself to that appointment.) I was out of my Adderall for a couple of weeks while the pharmacy had issues with their shipments, but I’m happy to say that I have that again as well. My mental health is, well…

…Yeah. That. I hate my job. It’s getting to me. I mean, it’s the same thing day in, day out, five days a week. Sure, there’s the occasional half day or holiday, but lately I’m getting called in to either switch which half I’m working or to work the whole day on the half days (usually at the last possible minute), and the doctor has a couple days a month off, which makes the work load on his off days easier because there aren’t any patients, but yeah…that’s not enough. I don’t know what else I would do, though.

I’ve worked in healthcare for the better part of 19 years (9 years in a hospital setting, and close to 9 years where I’m at, with a brief period of joblessness and retail when I moved to Arizona), so I’m not quite sure what other marketable skills I might have. I mean, I’m quasi-bilingual, so there’s that, and here in AZ speaking Spanish is always a bonus, but my Spanish is limited. My grammar is terrible, and as far as conversational Spanish goes I can muddle through most of it, but I know sometimes I’m using the wrong word or wrong verb form. Medical Spanish? I’m almost completely fluent there. I can snag a chief complaint or medical history no problem. But if I want to do something different, something non-medical, I don’t know if my Spanish is up to par for other professions.

I have a degree that’s non-medical–a Bachelor’s of Science in Criminal Justice Administration–but that’s 13 years old now, and I have done absolutely nothing with it since I graduated. Well, I got it framed and hung it up. That’s about it.

A friend of mine has been encouraging me to look at the possibility of working on post as a contractor or some other type of government position, but I’m leery of that. When I first found out I was moving here, I spent months ahead of time applying at various positions on a government website, and I never heard back from any of them. I even revamped my resume based on some redacted resumes my dad showed me from hires he’d done as a DOD employee. So I had my Resume Wizard one from Word that failed, and my Based on a Successfully Hired Government Employee resume that also failed. I just don’t know if I can handle the stress of trying to find a job while maintaining my stressful job.

If I was better at marketing–if my book was selling enough to be profitable–I’d hold a sliver of hope that I could make money doing that. It’s not, though, and I’m not, so that’s out. No, writing is a second profession for me, not my primary source of income, and I doubt it ever will be. I can dream, but…yeah.

I’ve gotta get moving on that marketing stuff, speaking of which. I’m part of a group of authors who are making a run on the USA Today Bestseller’s list with a box set of stories, and my newest WIP is geared towards that. I’ve got a lot of work to do with that, though, because I need to get followers and do some heavy marketing as well. Can’t get to the bestseller list without working for it.

It seems like a lot: the boot, the existential employment crisis, the writing, the marketing…Can I do it all?

I don’t know, but I know one thing: Something’s gotta give. I don’t know how soon, but it’s gotta happen. Whether it’s freedom from the boot and freedom to do my normal activities, or a new job, or a surge in sales, something has to happen to change things. And I know, I have to change to make some of these things happen. I just have to be brave enough to try.

Piloting without a manual

#books, #publishing, Celebrity, Fandom, Horror, Interview, Learning, Marketing, Novel, Podcast, Promotion, Q&A, Reading, Self Publishing, Social Media, Writing

Remember that webcast/podcast idea I talked about a few months back? No? Well, I don’t blame you. I haven’t really been talking about it, because the logistics were a nightmare, but now…

…Now we have our pilot episode recorded and aired! That’s right, Muses and Murderers podcast (the webcast/video portion is on hold until I get a better setup) is officially started. It had some hiccups, it had some bumps, it had some awkward silences, but it’s live and ready to listen to!

I learned quite a bit in the process as we winged it today with a three-way call, a voice recording app, and a slew of other apps to make the recording work for sharing to a podcast app. Apps. Have I said “apps” enough? After today’s session, I know a few steps I can use to shorten the time and process from recording to publication, so that’s good. Because three hours to get a less-than-hour-long episode aired is a bit much. Lol

One thing that I’m grateful for as I went through the interview today was my experiences with Talk Nerdy With Us. Those phone interviews when I was with them made me more comfortable with the interview process today. I’ve listened through the whole podcast, and it sounds pretty good for a first time thing. I mean, I’ve interviewed people over the phone on behalf of Talk Nerdy and I’ve been on podcasts and webcasts, but this was my first time “running the show,” so it was an interesting experience.

First interview down, many, many still to set up and record. I’m hoping to get some done next weekend, now that I know how it will go and how to get it done. I’ll get some emails out in the coming days, set up some taping times….but I’m feeling much better about it.

We’re gonna do this thing.

We’re gonna do awesome things with this thing.

All eyes on me?

#books, #design, #dystopian, #publishing, Abnormal, anxiety, Education, Learning, Marketing, Novel, Podcast, Sci-fi, Social Media, Stress, Writing

It’s Marketing Time again in my publisher’s writing group, so I spent this morning tweaking and posting some graphics on various social media sites to try to generate sales/interest for Abnormal. I need to screenshot my current insights, I suppose, to have a comparison to make.

Marketing has been by far the biggest challenge to my writing career. I just don’t understand it. Some posts I make have a huge impact with a lot of interactions, and some (that I personally think are more interesting or entertaining) get zip. It’s just something I can’t wrap my head around.

It scares me a bit. I mean, I’m the one most responsible for getting my book out there and seen/read by more people. So why can’t I seem to get the hang of it?

Who knows. I tried contacting bookstores in the state–almost no response. I tried contacting libraries–zip. I tried several blogs/podcasts/book review sites–crickets. I just don’t know what I’m doing/not doing that’s so wrong.

In person I can sell the book just fine. I can talk it up and get people interested and even get them to buy it. Granted, it’s mostly friends/family/coworkers that are buying when I do this, but I have managed to convince several strangers to give it a shot, too. So it’s not that I’m not capable of selling my book. I just can’t seem to translate the in-person pitch to a post or tweet. Which is weird, given that I have severe social anxiety and tend to stammer when I get nervous–which is just about any time someone asks me about my book. You’d think that I’d do better from behind a phone or computer screen.

So I posted a few graphics today, and I’ll keep an eye on the analytics/insights to see what-all worked and what didn’t. Here are the things I posted today, minus any hashtags and the like:

Apparently there’s a way to put up a story on Instagram and allow comments, but I couldn’t figure it out. Oh, well. They’re out on the Web now, so time and analytics will tell if these graphics help me out or not.

I’m trying. I really am. I just get so overwhelmed with all there is to do to market a book. It’s not just throwing it out into the ether and waiting for the income. It doesn’t work that way. But hopefully, with the help of my publisher, I’ll get some traction.